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Pleasing is the lifestyle brand Harry Styles founded in 2021 with his stylist Harry Lambert, beginning in nail polish and skincare before moving into apparel. The core clothing carries the brand's DNA of color, joy, and openness: gender-neutral, often '60s and '70s in feeling, rendered in sunny tones, rainbow motifs, and wavy stripes. The ready-to-wear arrived through the "Wet, Hot, Pleasing Summer" Selfridges drop. Where HA HA HA is tailoring, Pleasing is play.